As ski resorts become increasingly crowded and mass-market, we offer something different—an independent alternative where natural beauty, uncrowded terrain, endless discovery, and creative spirit define every moment.
A Storied Legacy
Powder is more than a mountain. Fully independent, uncrowded, and seemingly endless, Powder Mountain sits on some of North America’s most pristine ski and snowboard terrain an hour north of Salt Lake International Airport.
Reed Hastings
Reed Hastings becomes the majority owner. He acts to keep Powder uncrowded and independent, introducing a public-private resort model to the ski industry.
Summit Group
Summit Group, a collective of entrepreneurs and investors, acquires Powder Mountain.
Western American Holdings
Dr. Alvin Cobabe, at age 88, sold Powder Mountain, Inc. to Western American Holdings.
First Lift Opens
The ski resort opens with only the Sundown lift. The area was lit for night skiing, a ski school was established, and food was prepared on an outdoor barbecue.
Alvin F. Cobabe
Alvin F. Cobabe Frederick's son bought the livestock company and decided to turn the
land into a ski resort. Dr. Alvin Cobabe, at age 88, sold Powder Mountain, Inc. to Western American Holdings.
Meet Our Team
Reed Hastings
Chief Executive Officer
In 2018, Reed Hastings was introduced to, fell in love with, and bought a home at Powder Mountain.
As the co-founder and former CEO of Netflix, Reed was no stranger to innovation and revolutionary problem solving.
When he learned of the mountain’s financial distress, he saw an opportunity to at once preserve the charm he cherished, course correct operations, and create an entirely new category of ski experience, changing the way recreation, real estate, and culture converged.
Our Executives
Community Engagement
We believe in fostering a strong, vibrant community where art and outdoor recreation connect people through shared experiences. Our commitment extends beyond our core business operations as we actively seek to empower and enrich the lives of those around us.
We achieve this through meaningful partnerships, strategic investments, and direct involvement in initiatives that align with our values and address critical community needs.
