Powder is a multi-season alpine destination that fuses outdoor art, recreation, and meaningful connection.
In a world of increasingly crowded, mass on-mountain experiences, we are an independent alternative dedicated to natural beauty, uncrowded slopes, limitless discovery, and creative spirt.
A Storied Legacy
Powder is more than a mountain. Fully independent, uncrowded, and seemingly endless, Powder Mountain sits on some of North America’s most pristine ski and snowboard terrain an hour north of Salt Lake International Airport.
Reed Hastings
Reed Hastings becomes the majority owner. He acts to keep Powder uncrowded and independent, introducing a public-private resort model to the ski industry.
Summit Group
Summit Group, a collective of entrepreneurs and investors, acquires Powder Mountain.
Western American Holdings
Dr. Alvin Cobabe, at age 88, sold Powder Mountain, Inc. to Western American Holdings.
First Lift Opens
The ski resort opens with only the Sundown lift. The area was lit for night skiing, a ski school was established, and food was prepared on an outdoor barbecue.
Alvin F. Cobabe
Alvin F. Cobabe Frederick's son bought the livestock company and decided to turn the
land into a ski resort. Dr. Alvin Cobabe, at age 88, sold Powder Mountain, Inc. to Western American Holdings.
Our Values
Big Hearted
We embrace every moment with passion, warmth, and generosity, fostering joy in all we do while caring deeply for our community, our team, and the world around us.
Champions
We strive for excellence through tenacity and teamwork, always push boundaries, seek feedback, and refuse to settle for mediocrity.
Pick Up The Trash
We take initiative to solve problems selflessly, do what's right even when unseen, and always find resourceful solutions for the good of Powder.
Powder is an independent alternative to the movement, a blended public private resort experience, by offering dedicated access to private lifts and opening thousands of acres of pristine skiable terrain to homeowners.
A world-class site specific art collection, intentionally designed residential community, and stewardship of wild open spaces lends a distinct sense of place and community at Powder, unlike anywhere else.
Meet Our Team
In 2018, Reed Hastings was introduced to, fell in love with, and bought a home at Powder Mountain.
As the co-founder and former CEO of Netflix, Reed was no stranger to innovation and revolutionary problem solving.
When he learned of the mountain’s financial distress, he saw an opportunity to at once preserve the charm he cherished, course correct operations, and create an entirely new category of ski experience, changing the way recreation, real estate, and culture converged.
Our Executives
